Your teammates can have their own dashboard logins

Personalization based on the visitor's traits (eg: location, industry, segment, title, etc.)

Personalization based on the visitor's behaviors Eg. pages visited, buttons clicked, etc. over a period of time

Track the outcome of personalization by defining goals like specific page visits, button clicks, or custom events.

Split the traffic and test the outcome w.r.t the different goals set.

Multivariate testing uses the same core mechanism as A/B testing, but compares a higher number of personalization behaviors, and reveals more information about how these behaviors interact with one another.

The visual editor will enable the business teams to create/modify personalized experiences of your website with just the clicks. No code changes are needed.

Insights related to the performance of experiences. The basic version is limited to the conversion and lift, whereas the advanced version captures detailed information like user traits as part of the goal metrics, daily goal hits, etc.

Understand the behavior of your visitor w.r.t their journeys from different angles. This will help you understand 'Why'-'Whom'-'What' to personalize.

In the 'Pro' plan, you can track up to 5 experiences in the journeys.

And you can analyze the events in Event analyzer w.r.t 10 user traits (source, location, industry, title, etc)

Ability to schedule the personalization between given dates/times.

Auto-create 100s of custom attributes (user traits)

Personalize the website for visitors who are coming from the social media campaigns using UTM attributes (utm_campaign, utm_source, utm_medium, etc) in the rules

Ability to add the 'tags' which will get replaced by the user attributes(like name, company_name, industry, etc)

e.g. "Built for {{industry}}" => "Built for E-com"

Connect to your CRM systems to personalize the webpage based on the stage of the visit (MQL, SQL, Customer, Demoed visitor)

Personalize your website in real-time based on the firmographic attributes of the visitor

Access to the personalization APIs